With 25 years of experience, we know our way around just about any communications project that clients request. We pride ourselves in understanding and meeting your unique needs with marketing communications solutions rooted in innovation and value.
Anderson & Associates collaborates with you to create the right tools to effectively communicate your message to the right audience in a simple, sensible way.
Barb Baylor Anderson, President
Barb Baylor Anderson specializes in writing and public relations, and has assisted clients with branding, strategy development, media relations, audio/visual communications, event planning and economic analysis. She is a contributing writer to several publications, and coordinates marketing communications projects for trade associations and other non-profits, small business and agricultural companies.
Prior to forming Anderson & Associates in 1991, Anderson worked for the American Soybean Association in several capacities, including director of communications. Her efforts included media relations, commodity promotion, a weekly membership and market information newsletter, serving as a member of the ASA planning and evaluation team and broadcasting. Anderson previously worked for Knight-Ridder Financial News at the Chicago Mercantile Exchange and for two Illinois radio stations as a reporter.
Anderson has a B.S. degree in agricultural communications from the University of Illinois and an M.A. in economics from Southern Illinois University.
She grew up on a grain and livestock farm, and is a past director of the National Junior Angus Association Board. She still holds an administrative role with the family operation.